Search engines provide one of the largest sources of traffic to the websites. SEO or Search Engine Optimization is therefore a priority for all webmasters. Especially if you want to set up an online store, a website for your business or a blog. So how exactly do you do the optimization so that your page is found on the google search engine?The search engines are governed by complex algorithms and many efforts are needed to “convince” them that your website or page deserves the top places in the ranking of search engines. Here are some basic tips to help you do a better SEO
Your home page is the one that attracts the largest number of visitors. So make sure that a large part of your SEO strategy is based on the ‘promotion’ of your themost important pages, their boldness, their writing style and keywords. In other words, advertise on your own homepage. From the perspective of the user, this ensures easy access to your whole site.
There are free tools allows you to know the terms associated with a target expression that are most searched for on Google. It therefore you list the terms, synonyms to use. This allows you to easily get the semantic field of your expression. So you can write your pages with the most relevant and appropriate terms. This is very important for SEO.
By creating a business blog, you will increase the traffic to your page. You will adopt a more informal tone and this will create certain closeness with your users and potential customers. It will keep your business updated and regularly feed with quality content. You can think of invited articles to improve the SEO of your website or blog if your options for unique content are limited.
URLs are the addresses that appear in the navigation bar. These must be well structured and include 3-5 relevant words. Robots see your hidden text. No need to add chain keywords in your page, in white on white background.Visit San Diego SEO Expert for more info.
Optimize the loading speed of your site. A slow website scares away your visitors and negatively impact your SEO. There are plenty of free tools to help you improve your site’s loading speed. With good accommodation, a cache system, a CDN and photos optimized for Internet, you should improve the loading speed of your site.
The Meta tag ‘description’ of a page is also very important. It gives the users, Google and other search engines a summary of what is addressed in the page. Always provide a unique description for all pages, articles, products from your website and make sure to keep the size between 150 and 160 characters. Do not repeat the title in the description or do not add too much keywords. You can also try using the description as a way to advertise for your page to the reader to click on the title and visit your page.